The 2025 La Londe Conference Consumer Behavior and Marketing Communications Porquerolles Island (French Riviera), June 3 - June 6, 2025
The 50th International Research Conference in Marketing CERGAM Research Center
Chairpersons
Danit Ein-Gar, Coller School of Business, Tel-Aviv University Nailya Ordabayeva, Tuck School of Business, Dartmouth College Gabriele Paolacci, Rotterdam School of Management, Erasmus University Rotterdam
Keynote Speaker
Anna Dreber Almenberg, Stockholm School of Economics
Coordinators
Aurélie Hemonnet, Cergam, Aix-Marseille University Fanny Magnoni, Cergam, Aix-Marseille University Brigitte Müller, Cergam, University of Toulon Isabelle Muratore, Cergam, University of Toulon
Topics of Interest We invite the submission of papers providing theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers with a focus on consumers’ responses to marketing communications, we invite papers that provide a contribution to understanding all aspects of consumer behavior. All papers will be double- blind peer reviewed.
Submission Guidelines
The Selection Process – Papers
We call for original papers, written in English. Original papers might follow into two categories: competitive papers or flash talks papers (shorter presentation time). The flash talks are meant to be shorter presentations to showcase ongoing research. It is aimed at researchers who may be interested in discussing recently launched research projects. Every session will include a combination of presentations of competitive papers and flash talks.
Submissions
Authors are invited to transmit their submissions via this website. To present at the conference, either with a competitive paper or a flash talk paper, we invite the submission of a full paper (maximum 4000 words). This includes everything: the title, abstract (150 words maximum), keywords (5 maximum), article, references, appendix, tables and figures. Figures and Tables should be integrated within the text as close as possible to where they are first mentioned. References should follow the APA style guidelines (https://apastyle.apa.org).
Any paper exceeding the limit will not be included in the review process. Papers should be 1.5 spaced, Times New Roman 12-point font (except for the title, which should be Times New Roman 14-point font), 2.5cm margins at all sides (top, bottom, left, right).
All submissions, regardless of format, in their first versions must not show the authors' names or contact details on the first page. The text as a whole must, of course, not allow authors to be identified.
For the 1st submission, authors' names are to be entered only on the submission platform (according to the submission procedure). Of course, if the submission is accepted, a new version of the article should be submitted including the authors' names and contact details.
We will use the same submission guidelines for both papers, but authors can indicate their submission preference (flash, competitive, indifferent) on the submission platform. The program committee will try to take this preference into account, though, depending on the balance of papers in the session this choice will not be binding. An individual can be associated with multiple papers (as an author or co-author), but an individual can only be the presenting author of one submission. The presenting author commits to attending the conference and presenting the paper when the paper is accepted.
Manuscripts must be submitted no later than January 6, 2025. Papers will be selected based on two blind reviews. Authors will be notified before March 10, 2025 regarding decisions on their manuscripts.
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