The 2027 La Londe Conference
Consumer Behavior and Marketing Communications
Porquerolles Island (French Riviera)

June 1 - June 4, 2027

The 52nd International Research Conference in Marketing
CERGAM Research Center

 

Chairpersons

• Pierre Chandon, INSEAD
• David Faro, London Business School

Keynote Speaker

• Ayelet Fishbach, The University of Chicago Booth School of Business

Coordinators

• Aurélie Kessous, Cergam, Aix-Marseille University
• Fanny Magnoni, Cergam, Aix-Marseille University
• Brigitte Müller, Cergam, University of Toulon
• Isabelle Muratore, Cergam, University of Toulon

Conference website:

https://cergam.univ-amu.fr/fr/la-londe-conference-2027

About the Conference

 La Londe is a small conference of about 50 talks on consumer behavior held every other year. Attendance is reserved for presenters and co-authors. Thanks to its longer talks and informal setting, the conference prides itself on rich intellectual exchange among top-level CB researchers from around the world. 

As in previous years, the conference no longer takes place in the town of La Londe (hence its name) but on the idyllic car-free island of Porquerolles on the French Riviera. The BBC says that it’s picture-perfect, and we agree! Porquerolles is close to the town of Hyères (accessible by high-speed train from Paris and its airports), the Toulon-Hyères airport (TLN), and 69 miles from Nice (which has direct flights to five US cities). 

Topics of Interest

We invite submissions of papers that provide theoretical or empirical advances in understanding and/or predicting consumer behavior. In addition to papers focused on consumers’ responses to marketing communications, we invite papers that contribute to understanding all aspects of consumer behavior.